THE BODY SHOP- HISTORY & BIOGRAPHY

THE BODY SHOP- HISTORY & BIOGRAPHY

Anita was conceived in Littlehampton, an English ocean side town in 1942, the offspring of an Italian migrant couple. She built up a solid feeling of good shock since the beginning subsequent to perusing a book about the Holocaust matured ten. She prepared as an instructor however an instructive open door on a kibbutz in Israel inevitably transformed into an all-encompassing working outing far and wide. Not long after she returned to England, her mom acquainted her with a youthful Scotsman named Gordon Roddick. Their bond was moment. Together they opened initial an eatery, and afterward a lodging in Littlehampton. They wedded in 1970 and two youngsters followed. 

Anita began The Body Shop on 26th March 1976 just to make an employment for herself and her two little girls, while Gordon was traveling through the Americas. She had no preparation or experience and her lone business intuition was Gordon's recommendation to take deals of £300 per week. Anita considered enterprise to be a methods for endurance, and immovably trusted it sustained inventive reasoning. Running her first shop instructed her business isn't money related science, yet about exchanging: purchasing and selling and about making an item or administration so great that individuals will need to pay for it. Demonstration of her sacred business convictions, more than 30 years on The Body Shop is presently a multi-nearby business with more than 2,200 stores in 55 unique markets. Furthermore, she generally guaranteed she didn't have sign how she arrived! 

It wasn't just financial need that roused the introduction of The Body Shop. Her initial voyages gave her an abundance of experience. She had invested energy in cultivating and fishing networks with pre-mechanical people groups, and was presented to body ceremonies of ladies from everywhere throughout the world. Additionally the cheapness that her mom practiced during the war years made her inquiry retail shows. Why squander a holder when you can top off it? What's more, why purchase a greater amount of something than you can utilize? She acted as her mom had in World War II. The Body Shop reused everything, topped off everything and reused everything they could. The establishment of The Body Shop's ecological activism was conceived out of these thoughts. 

She knew that achievement was in excess of a smart thought. It was timing as well. The Body Shop showed up similarly as Europe was making strides toward environmental friendliness'. The Body Shop has consistently been conspicuous by its green shading, however it was the main shading that they could discover to cover the moist, mildew covered dividers of the principal shop. She opened a second shop inside a half year, by which time Gordon was back in England. He concocted the thought for 'self-financing' all the more new stores, which started the development of the establishment arrange through which The Body Shop spread over the world. The organization opened up to the world in 1984. An entire host of grants came her direction, and as Anita broadly guaranteed; some she saw, some she didn't and a couple she thought she merited. 

Anita accepted that organizations have the ability to do great. That is the reason the Mission Statement of The Body Shop opened with the abrogating duty, 'To commit our business to the quest for social and ecological change.' The stores and items are utilized to help convey human rights and natural issues. 

In 1993 she met an appointment of Ogoni individuals from Nigeria. They were looking for equity and reparations against the mammoth oil global Shell that was attacking their territories through oil investigation and creation. Working with different NGOs, they transformed their crusade into a global reason celebre. Lamentably, the Ogoni's key representative, Ken Saro-Wiwa and eight other Ogoni, were executed in 1995 by the Nigerian Government. Be that as it may, the crusade proceeded and in the end 19 other detained Ogoni were discharged. In 1997, following 4 years of unwavering weight, Shell gave an updated working contract submitting the organization to human rights and maintainable turn of events. After a year, they propelled their 'Benefits and Principles' promoting effort proclaiming their acknowledgment of the interests of 'an a lot more extensive gathering of partners in our business'. She jumped at the chance to think The Body Shop took part in getting Shell to consider what it truly intends to be a corporate resident. 

In September 2001 Anita united with The Body Shop and Greenpeace, and a huge number of different associations and individual shoppers, in a worldwide crusade to bring issues to light of the connection between the consuming of petroleum products and an unnatural weather change, and the options accessible including utilizing sustainable fills, for example, wind and sunlight based. 

One key region where business and individual interests normally consolidated was through Community Trade. A pioneer of reasonable exchange the beautifying agents industry, The Body Shop was the main beauty care products organization to grow direct associations with networks as an end-result of normal fixings and adornments. Propelled more than 20 years prior Anita managed the program, at first under the title of "Exchange - Not Aid". Beginning with one provider in India, our Community Trade programs presently works from Brazil to Zambia across in excess of 20 nations and give basic salary to over 15,000* individuals over the globe. Anita knew that the exchanging relationship with The Body Shop were was never going to make the ranchers monetarily rich, yet it empowered them to keep up their picked lifestyle and through co-activity, accomplish self-rule. 

One case of a Community Trade provider is Tungteiya in Ghana, where Anita and The Body Shop Foundation gave starting assistance by giving crushing factories and nut popping plants to help with the extraction of shea margarine - this just because empowered the ladies of the Tamale locale to gain a customary and dependable pay, bear the cost of tutoring, clinical consideration, construct and improve their homes. It has likewise prompted the structure of 10* schools and paid for both hardware and instructors, while the region can now additionally more effectively appreciate safe channeled water and lavatories. In a nation where 43%* of the populace lives underneath the World Bank destitution line, and business openings are constrained, the tale of the Tungteiya Shea Butter Association is a moving one. 

There is no uncertainty that The Body Shop and Anita have consistently been firmly recognized in the open psyche. Such was the motivation she gave, that The Body Shop has become a worldwide activity with a large number of individuals moving in the direction of shared objectives and sharing regular qualities. That is the thing that has invigorated it a crusading and business and kept on separating it from standard business. 

Anita kept up that the previous hardly any years were the most energizing time of her life - She accepted the more seasoned you get, the more extreme you become. She cherished a Dorothy Sayers quote, "A lady in propelling mature age is relentless by any natural power". In November 1999, she traveled to Seattle to revolt against the job of the World Trade Organization and saw the 'Clash of Seattle'. 

In 2000 she distributed her life account "Business as Unusual" and in 2001 she altered "Think about it Literally", an assortment of inciting thought pieces to challenge the legends of globalization and the intensity of the WTO. 

The fervor and accomplishment of these undertakings incited her to begin her own little extremist correspondences community, Anita Roddick Publications. She got a kick out of the chance to state they made "weapons of mass guidance", trying different things with different structures and mediums to celebrate and propel very similar things she generally thought about: human rights, the earth, and innovative difference. Their initial two books were distributed in 2003: 'Daring Hearts, Rebel Spirits: A Spiritual Activist's Handbook' and 'A Revolution in Kindness'. In 2004 she distributed 'Upset Water: Saints, Sinners, Truths and Lies about the Global Water Crisis' and 'Numbers'. What's more, in 2005 altered, corrected and republished her personal history 'Business as Unusual'. 

She propelled her own site www.AnitaRoddick.com in 2001 and an activism entrance www.TakeItPersonally.org in 2004. She was overpowered by the capability of the web to connect similarly invested individuals and move them to mass-activity. 

Recently there was no uncertainty that her most noteworthy interests were the battles that she was supporting - from sweatshop work by worldwide partnerships (which she united with the National Labor Committee on) and joining a gathering of human-rights activists to free the American political detainees known as the Angola Three. These three men, who were dark political activists during the 1970s, have served almost 35 years in isolation in Angola jail. 

In 2006 The Body Shop was bought by L'Oreal, and as Anita said at that point: "For both Gordon and I, this is without question the best 30th commemoration blessing The Body Shop could have gotten. 

L'Oréal has shown visionary administration in needing to be a bona fide backer and supporter of our qualities. They comprehend what a free thinker The Body Shop was in the business world and how we helped change the language of business, consolidating the activity of social change, particularly in human rights, creature government assistance, nature and network exchange." 

Anita stayed on the Board of Directors. During 2007 she partook in a The Body Shop crusade available and furthermore gave conference to L'Oréal, prompting on Community Trade. 

In 2007 Anita reported that she had Hepatitis C, which she contracted from a defiled blood bonding in 1971, anyway she was not determined to have the condition until 2004. She was totally dedicated to working with the Hepatitis C Trust, and turned into their benefactor, to bring issues to light of the malady and to campaign the legislature for more activity. In evident Anita style, individual experience elevated her to dispatch a significant crusade to make individuals aware of a significant issue and guarantee change in perspectives and strategy. 

Woman Anita Roddick died on tenth September 2007, with her better half Gordon and two girls close by. Tributes overwhelmed in from around the globe, drove by British Prime Minister Gordon Brown "She battled for green issues for a long time before it became fashionabl.

Born: 23 October 1942
Died: 10 September 2007
Married: T. Gordon Roddick, 1970
Children: Justine 1969, Samantha 1971
Grandchildren: Maiya Hopi 1994, Atticus-Finch 1998, Osha
Sophia Bluebell 1998
Education: Maude Allen Secondary Modern School for Girls,
Littlehampton;
Newton Park College of Higher Education, Bath

CAREER 1962-76

Library of International Herald Tribune, Paris
Teacher of English and History, England
Women's Rights Dept. of International Labor Organization
(ILO), based at UN, Geneva
Owner and Manager of a restaurant and hotel in
Littlehampton
Opened The Body Shop in Brighton, West Sussex, England
on 26th March 1976

TRUSTEE/BOARD MEMBER

From 1984 The Body Shop International Plc
From 1989 The Body Shop Foundation
From 1994 Mother Jones' Magazine - Foundation for National Progress, USA
1996 - 1997 Human Rights Watch, USA
From 1999 The Ruckus Society, USA
From 2003 Nuclear Age Peace Foundation, USA

PATRON

From 1991 Schumacher College for Human Scale Education
From 1994 Association for Creation Spirituality
From 1996 Body and Soul (women & families with HIV and AIDS)
From 1998 EMMA (Ethnic Minority Media Awards)
From 2002 Findhorn Foundation College
From 2002 My Acre Of Africa, South Africa
From 2004 The Forgiveness Project
From 2007 The Hepatitis C Trust
From 2007 Emmaus Hampshire

SELECTED AWARDS RECEIVED

1984 Veuve Clicquot Business Woman of the Year
1988 OBE - Order of the British Empire
1988 British Association of Industrial Editors, Communicator of Year
1991 Center for World Development Education's World Vision Award, USA
1991 The Financial Evening Standard Outstanding Entrepreneur Analysis Award
1992 National Association of Women Business Owners (US) Business Leader of Year
1993 Banksia Foundation's Australia Environmental Award
1993 Mexican Environmental Achiever Award
1993 National Audubon Society Medal, USA
1994 Botwinick Prize in Business Ethics, USA
1994 University of Michigan's Annual Business Leadership Award, USA
1994 Daily Express/Moet & Chandon Business Award
1995 Women's Business Development Center's First Annual Woman Power Award, USA
1996 Women's Center's Leadership Award, USA
1996 The Gleitsman Foundation's Award of Achievement, USA
1996 Institute of Charitable Fundraising Managers (UK), Philanthropist of the Year
1997 United Nations Environment Programme (UNEP), Honouree, Eyes on the

ENVIRONMENT

1998 Marketing Retail Design Award1999 British Environment & Media Award1999 Chief Wiper-Away of Ogoni Tears, Movement for the Survival of the Ogoni People, Nigeria2001 International Peace Prayer Day Organisation's Woman of Peace2003 DBE (Dame Commander of the British Empire)
SOURCE: https://www.thebodyshop.in/dame-anita-roddick